BBB ratings are based off the transparency and integrity of a business. To get an A+ rating, a business needs a rating of at least 97 points out of 100. This grade represents the BBB’s high degree of confidence that the business is operating in a trustworthy manner and will make a good faith effort to resolve any customer complaints. These businesses “Build Trust, Advertise Honestly, Tell the Truth, Are Transparent, Honor Promises, Are Responsive, Safeguard Privacy, and Embody Integrity.”